JYP on "creating artists out of the idol game"


Article: JYP A&R Bae Soo Jung "We will be creating artists out of the idol game"

Source
: Naver Ent via Naver

1. [+449, -42] It's true that JYP is falling behind in terms of promotions but they've consistently been putting out good songs (2AM, 15&). They've stepped away from the old JYP smell but the fact that they're using more composers means that they're trying to reflect different opinions into their works so I'm looking forward to more!

2. [+407, -32] JYP definitely seems to be going down the artist route this year. From G Soul to Ha:tfelt, 15&, Bernard Park, 5Live, Baek Ah Yeon... all of them had amazing album qualities!

3. [+394, -33] I like that they're trying to get their singers to produce real music instead of just selling them out as products. They all seem talented with a lot to show.

4. [+234, -50] I just wish they'd broaden the promotional aspects of G Soul, Yeeun, Jun. K, etc... people with talent who shouldn't be wasting their skills. JYP acts like they're all about the artistic side but you can't deny that they still only focus on idols who make them money.

5. [+81, -5] JYP just needs a better PR team is all

6. [+79, -7] JYP's always had good album quality, looking forward to them the most this year

7. [+73, -3] Loving a lot of 15&, Ha:tfelt, and G Soul songs lately.

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